Coded Messages

Coded Messages is our name for a series of performances and installations which juxtapose hidden meanings from disparate semiotic systems in order to illuminate new interpretations and meanings. These systems are the vu gbe, or drum language of the Ewe people in Ghana, wherein texts are encoded in the melodies of drummers, and the commercials of American advertising, in which layered messages about social norms are conveyed.

Vu Gbe - Drum Language

Among the Ewe of Southern Ghana, a legendary metaphor, 'Ela kuku dea be vu la gbagbe', which means 'A dead animal screams louder than a live one,' is commonly used to explain the human experience that inspired the origin of the drum a super voice surrogate was built out of the skin of a dead animal that could deliver the message louder and clearer. -- C.K. Ladzekpo
In traditional Ghanaian performance, interactions between participants, media, and content, are often initiated by the call of a drum. Speech surrogates are forms of cultural expression in which non-verbal aural units substitute for speech, just as written phonemes correspond with spoken ones. Thomas Sebeok and Donna-Jean Umiker write that a pair of semiotic systems may be "…substitutive systems, such as...drum and whistle surrogates ... which are dependent on spoken language to such an extent that persons wishing to use them must share a common base language if they are to make themselves understood."1 Substitutive systems "…instigate a particular process of…transmutation, or intersemiotic translation, which is the 'interpretation of verbal signs by means of signs of nonverbal sign systems'."2

This process corresponds to J.H. Kwabena Nketia's "speech mode of drumming"3. The listener who understands the base language identifies key features in the drumming, transmutes them into their base language signifiers, and comprehends these as speech.

Drum language is a speech surrogate form practiced by the Asante and Ewe peoples of Ghana. Composers often use drum language to represent proverbs. In Ghanaian society, proverbs are the form in which deep philosophy is represented in everyday language for the on-going transmission of world-view. Over time, the Ghanaians have developed a rich medium in the form of music, movement and design, precisely integrated with each other to represent encodings of proverbial statements. Proverbial symbols can be found in the traditional arts: in the patterns woven into kente cloth, on the stools people sit on, in the interlocking rhythms of drummers and in the movements dancers make. The message of each proverb becomes reinforced through its encoding and presence in multiple forms. The forms converge in traditional multimedia when participatory rituals are enacted.

Recontextualizing semiotic encodings became a mainstay of Coded Messages: CHAINS. For our costumes we went to Makola market in Accra to choose cloth with appropriate meaning. The pattern "Me nsu bio" was chosen for a number of reasons. First, was the image, which reminded us of interlocking links of chain. Second, "Me nsu bio" is translated from Twi to mean "I will weep no more," symbolizing a transformation from despair to hope.

Regarding vu gbe, it is important to realize that not all Ewe people understand this drum language. Few other Ghanaians can understand the base language, Ewe, so they are excluded from comprehending Ewe drum language. Often it is just the drummers who understand what is being played. Sometimes they share internal jokes, playing catchy phrases for each other's amusement. Again the questions: "Who is speaking? Who is being spoken to?" are raised. When we brought the performance to Anyako, which is an Ewe village, Francis played drum language and then spoke the meaning. As you can see from the video clip, the audience reveled in the secret joke he shared with them.

Commercials -- Nante

The second stream of semiotic encodings came from advertisements in American magazines. After looking over the ads we began to notice similarities:

In these ads we meet the center. The pictures represent a fabricated world of prosperity, health, and contentment with a code of signs. The realities of the associated degradation are invisible. Everything contrary to this illusion disappears. This absence forms a crucial clue to the Coded Messages. The ads suggest that if you don't look or live like the people in the ads you don't exist. Furthermore, owning the products is a prerequisite for this existence.

A group of the performers moved among postures from the advertisements and chanted the matching slogans upon command.

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Copyright 1996 by Creative Media Cauldron. All rights reserved.



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